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Edvisors CMO at Inbound Marketing Summit

8 October 2009 320 views 4 Comments

For those professionals in online marketing, Edvisors CMO Christopher S. Penn presented at the Inbound Marketing Summit about social media’s return on investment. For those marketing professionals who are interested in working with Edvisors to reach millions of college students a year, learn more about partnership opportunities with Edvisors here, or contact us to discuss your specific partnership ideas in more depth here.

Video

Slides

Social Media ROI 101

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4 Comments »

  • A New Marketing Commentator » Inbound Marketing Summit Boston (’09): The Best Conference I Never Attended said:

    [...] From Edvisors Online Education Blog: “Edvisors CMO at Inbound Marketing Summit” [...]

    # 11 October 2009 at 9:56 pm
  • David Wells said:

    Chris, Love the video. You are much more animated in this video than on the podcast!

    I like your perspective on breaking down each source into actual ROI. I think it is important to focus on which platform is right your your business and not waste time on things that aren’t bringing any tangible results.

    That being said, I still think there are intangible branding benefits from leveraging social media outlets that are valuable. How valuable though…that is the question.

    Just my two cents.

    David Wells

    # 12 October 2009 at 1:42 pm
  • Determining Social Media ROI | Justin R. Levy said:

    Of that discussion came the decision to do the presentation on how to determine the ROI of social media.  Figuring out social media ROI continues to be a very hot topic not only for the social media.

    # 12 October 2009 at 6:12 pm
  • Peter said:

    I noticed you filming some interviews at the event. Where will those be posted? Would love to see them!

    # 12 October 2009 at 9:06 pm

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